Digital marketing is the marketing strategy that relies on electronic medium such as television, internet, smartphones, tablets, personal computers, etc. This is a most effective and cost efficient platform to reach large mass of audience and gain their trust. Digital marketing includes several options where marketer can choose one or more ways to reach their potential customer base. It gives an excellent opportunity to run effective marketing campaigns in real-time and target on possible options to drive potential customer base towards their business.
Digital marketing is most cost effective promotional medium and boost ROI since it helps businesses directly engage with the targeted audience and offer comprehensive information about product or brand anytime and anywhere. It is most feasible, quick and trusted option to build brand name and reputation in this competitive online market. With the world is moving towards the internet, there is massive competition among online business in promoting their business products or services. It increases the demand of skilled and proficient digital marketing professionals. Thus, taking Digital Marketing Training in Chennai from experienced professionals will help you to enter digital marketing industry with ease. Effective results can be achieved in quick time by using the components in the digital marketing.
Search engine optimization: SEO (Search Engine Optimization) is the process of boosting visibility of a website organic search results in search engine result page by adding search engine friendly elements on it. SEO is all about ranking your website for potential keywords (search queries) that drives potential leads to your business. Leading search engines like Google, Yahoo and Bing give more preference to well optimized websites.
Social Media Marketing: SMM is the process of engaging consumers through social networks like Facebook, twitter, LinkedIn, Google +, etc. Based on recent survey, about 30% of the total populations in India have social media accounts. This provides excellent opportunity for business to reach potential customers by advertising them about latest products, services and discounts.
Search Engine Marketing: SEM encourages both paid and organic methods to boost the visibility of website in search engine result pages (SERPs). Paid method refers to PPC where search engine charges for every single click leading to your website, whereas organic traffic can be achieved through SEO. Join SEO Online Course at FITA Acdaemy for your better career growth.
E Mail Marketing: Sending a commercial message, advertisement or newsletter directly to the customer inbox through email is called as email marketing. Email sent to the potential customers, current and previous customers to encourage repeat business and customer loyalty.
Affiliate Marketing: Affiliate marketing is a type of business promotion in which business rewards one of more affiliate points for every engagement. In other words, it is the practice of using one’s intelligence and efforts in promoting a business and make rewards in return. This reward model is called as CPA (cost per action).
Mobile Marketing: Mobile marketing means sending commercial messages to mobile phones in the form of SMS, MMS, IVR and QR codes. Having responsive (mobile friendly) websites will ensure massive advantage to online business.
Using a single or combination of digital marketing strategy, one can promote this business targeting the global customer base. Effective digital marketing leads you towards the right path of success. FITA Academy is one stop destination for all your digital marketing training needs. we are the leading Digital Marketing Course in Bangalore bridges the gap between the recruiters and certified digital marketing professionals by offer quality training to the students, who are looking to enter digital marketing industry.